Headshots have always been associated with boring…I mean traditional, poses and processing. The need to look professional, composed, and appropriately removed from your potential client was the common mode of operation, especially in fields such as insurance, corporate business, finance, and law…but common is just how it made you look.
That’s not to say that looking professional and poised isn’t important, it’s just not enough anymore. There are plethoras of service professionals out there available to each and every consumer, and let’s face it, looking like each other isn’t going to get them to go with you rather than the other guy. So what will get them to go with you instead of him (or her, whatever the case may be)? I’ve got two words for you…approachability and relate-ability (which I’m pretty sure isn’t really a word to begin with, but for the sake of argument let’s go with it). This leads us to another question…how do you portray yourself to a potential client as approachable and relatable? Well with the advent of social media sites such as Blogs, Facebook, Twitter, Link’d In, and many others like them, professionals like ourselves are able to personalize not only our content, but our headshots as well. Posting images that show you as warm, caring, approachable and relatable are a critical step towards connecting with your potential clients. The things that set you apart from other providers or make your prospective clients emotionally connect with you will be what get’s them to stay a little longer on your site, so they get to know you a little more, trust you a little more and therefore consider working with you a little more. As examples we’re showing you some of our favorite non-traditional headshots from a few of our recent professional headshot clients.
Let us know what you think of our client’s contribution to the revolution of social media networking and marketing by leaving us some of your comments. What would you like to set you apart in your headshots?